It has been leaked that when buying a Blu-Ray DVD player after July 1, 2007 customers will be able to send away for a set of 5 free Blu-Ray DVD's. This deal will match what Toshiba has offered for their HD-DVD players since May 1st of this year.

 The current high definition DVD wars has recently heated up with Blockbuster announcing they would be only carrying Blu-Ray DVD's in the stores for customers to rent. They had both formats in test markets and it looks like Blu-Ray out performed HD-DVD. Though, Blockbuster has said that they will still be renting HD-DVD's through their mail service this looks like a major defeat to HD-DVD.

Toshiba has not stood idle as they have recently broke the important $300 price point with one of their HD-DVD players. The HD-A20 has been selling online at amazon and also at brick and morter retailors for a final cost of sub $300. (Some of the retailors have rebates while amazon is selling it out the door for $299. 

The format wars do not look like they will be ending soon with so much on the line, neither Sony or Toshiba, are looking to back down. They are both doing everything they can to grab as much market share as possible which is sure to hurt their bottom line.

Competition is usually a good thing for consumers but in this case it is slowing down the adoption of High Definition DVD players because consumers do not want to be stuck with the next beta-max. If nothing major happens in the coming months (IE.If all the movie studios stop releasing movies on one format) it looks like we may have to wait for combo drives to come down in price for mass adoption of next generation DVD's to take place.